How We Helped Two Political Candidates Launch Their Campaigns
Behind the scenes with HeresMe’s real-talk approach to political content.
Regarding campaign season, most political videos fall into the same trap: generic scripts, stiff delivery, and polished messaging that says everything and nothing at the same time. We decided to flip that. At HeresMe, we launched two grassroots campaigns one rural and one urban, by focusing on authenticity over perfection. Here's how we used video to introduce Colette Lacroix and Dean Wythe to their communities in a way that felt real, relatable, and refreshingly unscripted.
Colette Lacroix – Osgoode Ward
Farmer. Volunteer. Business Woman. Your Rural Voice.
Filmed on-location at her family farm in the heart of rural Ottawa and in the community at events, Colette’s video captured her in her natural rhythm surrounded by land, and legacy and community. No podiums. No scripts. Just her speaking to the community that she aspires to represent and about the values that matter most: protecting our rural way of life, investing in infrastructure, and keeping communities connected. It wasn’t just a campaign piece. It was a glimpse into who she really is, and that’s what resonated.
Dean Wythe -Ottawa—Vanier—Gloucester
Independent. Bold. Ready for Change.
Dean’s video took a completely different tone but carried the same intention. Filmed during campaign stops and solo walks through the neighborhood he calls home his message was direct: “The system isn’t working for us. It’s time we change that.” The pacing was cinematic. The tone was grounded. The message? Crystal clear.
What Made These Videos Work
We didn’t rely on big budgets or flashy gear. We focused on what matters:
- Real environments – filmed where each candidate lives and breathes
- Candid conversation – Genuine perspectives and real people in the community
- Trust-driven editing – minimal cuts, natural flow, human moments preserved
These weren’t campaign videos. They were first impressions and first impressions are powerful.
Our Takeaway
The future of political content isn’t louder it’s more honest. People don’t want polish; they want proximity. They want to feel like they know the person behind the platform.
That’s what we do at HeresMe.
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